Firefox down to third place

Bye Bye Firefox, Hello Chrome? The Race for Second Place

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According to new data released by StatCounter, Google’s Chrome Web browser could possibly become the second most popular, knocking Firefox down to third place. The data also shows this second place, behind Internet Explorer, could happen no later than December.
Chrome’s popularity has been astonishing and growing rapidly since 2008. They just celebrated their 3rd anniversary.
ComputerWorld shares, “As of Wednesday, Chrome’s global average user share for September was 23.6%, while Firefox’s stood at 26.8%. IE, meanwhile, was at 41.7%.”
What’s the reasoning behind the growth? You could say it’s because Chrome is more user-friendly and so naturally people will start to flock or you could say it’s because it’s owned by Google. I am sure their TV ads are helping somewhat.
Mozilla did release a browser update, Firefox 7, which claims faster web browsing. Have you downloaded it and noticed a difference? Also, which web browser do you use and why?